Google Ads that bring in customers, not just clicks.
I’m a freelance PPC manager in Brighton & Hove. I run Google Ads and Microsoft Ads for local businesses, with 12+ years’ experience at agencies and in-house, managing budgets of up to £8m a year.
Google Ads and Microsoft Ads for local businesses. 12+ years’ agency and in-house experience. Free account review.
What I do
Straightforward paid advertising for businesses that want more enquiries, bookings or sales from their ad budget.
Google Ads management
Search, Shopping, Performance Max and Demand Gen campaigns built around the searches your customers actually make, with ongoing optimisation of bids, keywords and ads.
Microsoft Advertising
Reach more customers beyond Google with Microsoft Search and Shopping campaigns, built on the same keywords and goals as your Google account.
Tracking and reporting
Conversion tracking, call tracking and plain-English reports, so you can see what each pound of ad spend returns.
Experience you can rely on
Campaign types I manage
- Google Search
- Google Shopping
- Performance Max
- Demand Gen
- Microsoft Search
- Microsoft Shopping
- Remarketing
- Call campaigns
I started at Periscopix, a specialist search agency, managing a mix of client accounts across industries. Since then I’ve run paid search in-house for Thread, William Hill, Deliveroo, Lloyds Pharmacy and Pharmacy2U, from fashion ecommerce and food delivery to sports betting and regulated healthcare.
Google Ads certified (Fundamentals, Advanced, Shopping) · Google Analytics certified · Microsoft Advertising certified
How we’d work together
Free review
I look at your current ads, website and tracking, and tell you what I’d change.
Set-up
I fix tracking and build or restructure your campaigns around your goals and budget.
Ongoing management
I monitor and improve performance every week, and cut spend that isn’t working.
Clear reporting
You get a short monthly report and a call to discuss results and next steps.
Want a second opinion on your ads?
Send me a few details about your business and I’ll review your Google or Microsoft ads for free, with no obligation. I’m based in Brighton & Hove and happy to meet for a coffee.
Prefer to get in touch directly?